Create a brand
In writing, the author is the brand. And that means you. You need to present yourself in your communications with potential readers in a way you are comfortable with and which is related to the books you expect to be promoting. An important part of this is to know which genre you are working in. It’s invidious, I know, but received wisdom is that if you work in more than one genre, you probably need two different names and two different brands. When you are putting yourself out there and finding ways to talk about your book, don’t forget what your brand is – who you want people to see you as. Stay focused.
Creating an author platform is vital for a new author’s success, and creating a brand is the basis for the platform. You need to know what you are creating before you start!
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