How self-published authors can stop shooting themselves in the foot

BRIDGET WHELAN writer

A lot of self-published authors ruin the book they have worked so hard to create by thinking they can design their own cover. Many want to shoehorn in a lot of different images to represent the entire story forgetting that it is an advert, the most important advert that any potential reader will see, an advert that it is offer only displayed at the same size as your thumbnail.

thumbnailA thumbnail size picture of a thumbnail

If it is hard to get the image right, fonts can be a bigger problem. Most authors who haven’t also studied graphic art at college don’t understand the difference they can make .
Book designer Simon Avery says fonts are a graphic designer’s secret weapon.

Outside of the hundred or so fonts available on publishing software, there are thousands of other fonts and every good designer has a big collection. Professional fonts cost anywhere…

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